EP 81: What the Thong Song Taught Me About Content Strategy

You ever catch yourself switching up your content, your message, your vibe — all in the name of keeping it “fresh”? Yeah, same. But this week, I had a whole moment. It hit me mid-doom scroll when I saw a video that reminded me: sometimes, the message isn’t landing because you’re not repeating it enough.

In this episode, I dive into:

• Why repetition builds recognition
• The surprising life lesson from Sisqó’s Thong Song 👀
• My 20-day content challenge (and the real reason I flaked on a few days)
• What finally clicked about manifestation, consistency, and showing up
• How my denim skirts became my signature without me even realising

If you’ve been overthinking your posts, stuck in a content rut, or feeling like your message isn’t hitting, this one’s your gentle slap in the face (with love). Keep it clear, keep it simple, and for the love of your brand… say it again.

Chapters

• 0:00 The Thong Song Lesson
• 2:17 Clear, Simple, Repetitive Content
• 5:41 Manifesting Through Consistency
• 8:16 Summertime Business Boost
• 10:59 Engagement and Algorithm Control
• 13:40 Final Thoughts and Sign-off

Transcript

Speaker 1: 0:00

don't you just love it when you're having a lovely little doom scroll on social media but you come to a post that makes it make sense. I love it. So I'm on there today and there's a guy speaking and he's talking about keeping your content clear, simple and repetitive, and sometimes we keep trying to do something slightly different, but for people to get the message that we might be trying to get across, sometimes you just have to keep it repetitive. And it was the example that he used of keeping it repetitive. He spoke about Cisco's thong song. Now we all know this thong song. I can guarantee that everyone who listens to this podcast knows the thong song. We know the words. Even if we don't know the words, we know the words for his whole three verses. He says the same lines oh, they're dressed so scandalous that I know another couldn't handle it. And she's shaking that thing like who's the ish and they're looking at I so devilish. She lets her dance. She lets her dance in the hip-hop spaps and she moved to connect the dots. I don't know if you know that bit. I don't know that bit. And she was living the vida loca, boom. And then the next verse, he says the same thing, the same chorus, the next one. He says the same thing and they say we all know the song. And that song went platinum. He got all his Grammys for it, for the same song. That's his most famous song. And he done the same thing. The same dance moves. We know the dance moves, even if we don't know the dance moves. Why? Because it was just repetitive and it made me think about my own content and what I'm doing and the message that I'm trying to get across. And sometimes we're like oh, I just don't want to say the same thing, I don't want to post the same thing, I don't want to do the same thing, I need to change it it up. We don't always have to change it up. If we're trying to get a message across, we need to give them the message and then we need to give them the message again. And then we need to give them the message again because they need to hear the message. Then they need to hear the message and then they need to hear the message to understand the message that we're trying to get across. Keep it clear, keep it simple and keep it repetitive and be consistent with it. I love that.

Speaker 1: 2:10

Hi guys, welcome to another episode of the so Flippin' Extra podcast, a platform for me to express, explore and connect. And be so flippin' extra. Why? I hear you guys ask Well, babes, that's what brings me joy. So, without further ado, why? I hear you guys ask Well, babes, that's what brings me joy. So, without further ado, let's get into this episode and let's keep it clear, simple and repetitive. Now my introduction. Hi guys, welcome to the Sofra Penetra podcast, a platform for me to express, explore and connect.

Speaker 1: 2:45

Every week I say the same thing. When I first started saying that, or the first time I said it, I had to remember it. I had to write it down so that I could remember it. It rolls off the tongue like I just say it in day-to-day life. How many episodes have I had? This is 80 something episode. I said the same thing every time. I know people that will repeat my intro to me. Hi guys, welcome to the so flipping, extrappin' Extra podcast, a platform for me to express, explore and connect.

Speaker 1: 3:07

What do I do on this podcast? I express myself, I explore new things and I connect with you guys. That's the message. It's clear, it's simple and it's repetitive. I say it all the time and it makes sense. So it's like, why not do that with everything? Why am I trying to change it up?

Speaker 1: 3:27

The whole social media experiment I've been doing for the last 20 days, that's what it was about. It was about giving the message, giving a message, and one thing that I struggled with was the repetitiveness of it and keeping it clear and keeping it simple, and I feel like I tried to simplify it. That was my aim, but the the person in me, the overthinker in me, was like, oh, I got to change it up. And that's where I struggled with this challenge that I was doing. I struggled a little bit and I struggled with the content that I wanted to post, because I was trying to change it up. And so the lesson I've learned because the 20 days is over and I'm going to continue it for a couple more days, because I flaked on a couple days and I was like I don't know what to do and, oh, bury my head, I'll think about it later. And I've, you know, missed a couple of of posting sessions and hearing that, hearing that message today, at the end of this 20 days, made me really think okay, it is, it is that, and I know it's that and I said that but I didn't do it. But just do it, just try it, just try and keep it repetitive for a few tries and see what happens. Eventually people are going to jump on, they're going to remember what you said and they're going to keep coming back.

Speaker 1: 4:48

It's even with the, the stuff that I make, the skirts that I make. I'm known for those skirts. Now I've made them enough times. People have seen me out in them enough times. I rock them. I rock the hell out of them. They look amazing enough times that they're like that's one of Danny's skirts or that skirt reminds me of Danny or Danny. I saw this thing and it reminds me of something you make. I love that for me. I love that my mission and what I'm making and it, like it just stands for something and people are understanding it and they're recognising it and they're being able to put me in that sequence of recognising, because it's something that I've shown so many times. So it's like there's part of me that's doing it here, but then I'm missing it here. But it's like there's part of me that's doing it here, but then I'm missing it here.

Speaker 1: 5:34

But it's bring it all together. Bring it all together and just make it make sense and keep it repetitive. I want to know who needed to hear that today, who needed to hear this. Who's going to take that information and be like, yes, dan, that's what I needed to hear today, because I needed to hear it, I needed to hear that message. So who's listening to me? Say this message and be like I needed to hear that and what are you going to do about it? You know, you know what I want you guys to do. I want you to dm me, slide up in my dns and let me know, like what's, how's it gonna change? Like maybe the way you're posting your stuff and what you're even, whether you're posting or not, but what you're doing in your day-to-day activities, that you're just gonna keep it a bit more repetitive and consistent.

Speaker 1: 6:22

One thing about me right is that the universe knows exactly what I want and I truly believe I'm a manifester and sometimes the things that I feel like aren't manifesting, uh, quick enough, is it quick enough? I don't know if it's quick enough, but the things that aren't manifesting, when I say it, I feel like it's because I'm giving mixed messages about what it is that I want and the things that I'm consistent with and I know they manifest so much more quickly, which tells me that, when it comes to manifesting, it's that really, it's that true belief, like believing the things that you're asking for, believing the things that you want. So, knowing it's that, knowing that's exactly what it is, it's that knowing that this is what I want and I know I can have it and I know I can achieve it, and I don't know how, knowing how you don't need to know, how you just need to believe that it can come and it's gonna come. And this week has been really interesting because I started off this week, I started off this month very empty, in the sense of I didn't have much work going on. Like I had a few. I've got a few future workshops booked, but, you know, work-wise and client-wise, there wasn't much happening.

Speaker 1: 7:46

This week. I've had so many conversations, people reaching out, and I know what that is as well. That's summertime. I'm very much a summertime designer. I make clothes for the sun. I make clothes for the sun, I make clothes for the weather, it's the vibe, it's the festival vibes. My outfits are perfect for festivals and that's what people recognise me for, because when summertime hits, the upcycles be upcycling baby.

Speaker 1: 8:09

So I've had so many more people reach out and also I do think that's on the backend of posting more consistently. I'm posting my upcycles, I'm posting old things that I've made, I'm posting my outfits, which is not. I don't feel like I really post my me day to day in my outfits, like oh, I've gone out and this is a picture of what I wore. I don't really do that that much, maybe on my stories, but not on my feed. So it's making people remember because not everyone catches the story. It's only 24 hours that it stays up for, like sometimes people can see your stuff three days in a row and then they'll miss it because they could be, they could be on something else and you know, it's also that engagement. If people don't really engage with you regularly, then their stuff stops showing up and whereas I've been posting, so much more people are seeing me that never saw me for ages and so, like I said, the conversations are happening. I've had probably about four people during the week contact me for upcycles. This weekend I've had a few more people like, hey, danny, and that's also me engaging with other people, so I might comment on someone's post or someone's picture or someone's story and if I see, if your outfits outfit in, I'm gonna tell you outfits, outfit in in when I comment on your stories and they're like oh thanks, dan. Oh yeah, by the way, I like that thing you was wearing. I'd love you to make me something.

Speaker 1: 9:31

And if you have a business, it's so important to be engaging because I know social media can be so overwhelming and it's a lot sometimes. So, like, we'll post, you might just want to post and come off the app. Like I don't, you don't want to be doom scrolling, and you know, sometimes if you post and then you start scrolling a Like I don't, you don't want to be doom scrolling, and you know, sometimes if you post and then you start scrolling, a whole hour later you're there. But it's really important to actually be in the place where your platform is. If that's your platform, you need to be on the platform and it's just about really figuring out your time, how much time you spend on this. So yeah, posting, but but engaging the engagement is so important because how can we expect people to engage with us if we're not engaging with them?

Speaker 1: 10:16

Find I used to, when I was really on my engagement things I would daily say, right, I'm a post now I'm going to spend I don't know 15 minutes, half an hour on the app, actually using the app, actually conversating and communicating and engaging and liking the stuff that I like, because remember, it's the algorithm shows us what we're interested in. So if we spend too much time watching the stuff that we're not interested in, just because I don't know it's bullshit, like, oh look at this idiot, you're going to see more of this idiot that you don't want to see. My algorithm shows me cat videos, because I love a little cat video. They're so cute and it shows me um, I get a lot of. So at the moment I get a lot of videos of people falling.

Speaker 1: 11:05

I don't know, I'm not trying to laugh at other people's you know problems or other people's pain but it's funny and I'm like there's a few people that I'll send those to. You know who, to who likes what certain posts. So there's some people that go those posts. There's some people that get the cat videos. There's some people that get the craziness. But it shows me what I want to see and shows me the upcycles that I'm interested in. It shows me a lot of similar things to the stuff I make because that's what I like, so that's what I see, and for that reason, it's really important.

Speaker 1: 11:38

We control our algorithm and sometimes we forget that. So, yeah, like, if you're, if you find that you're on social media and you're not just not seeing the things you want to see, you really have to check yourself. What are you doing on social media, why you're not seeing that and you know as well. We're actually able to say I'm not interested in this. So, like both instagram and tiktok, you can say not interested and it might ask you why. But you don't. It's whatever, I'm just not interested. But you can say you're not interested in this, so that eventually it understands that, well, this person doesn't like this, so we're going to not show them that, we're going to show them less of that because they're not interested. But it's, yeah, really about how much time you spend on it. So I think we need to be more mind, not think we need to be more mindful about what we're doing when we're on social media.

Speaker 1: 12:27

A doom scroll is good. I mean, sorry, a doom scroll. I mean it can be dooming, but it can be good if you're seeing the things that inspire you. So that's why, opening my phone today and seeing the video of the gentleman talking about, you know, being consistent with your content and being repetitive, that's. I like inspirational posts like that, so I get a lot of inspirational posts being sent back to me at the same time. So, yeah, it's really good.

Speaker 1: 12:55

This episode is gonna be short and sweet, I feel. I feel like I've got the point across. You know, sometimes I hit the nail on the head. I got to the point that I wanted to make, so I'm not going to keep it going for a few reasons. One I need to tidy my bedroom. I need to tidy my bedroom because I'm I'm going to keep it going for a few reasons. One I need to tidy my bedroom. I need to tidy my bedroom because I'm going out.

Speaker 1: 13:14

I'm going roller skating today because the summer is out, so it's time to get them skates on. I'm going to head down to Hyde Park and, yes, engage with my skate community and have a lovely evening. So, yeah, I need to. I really need to get ready. I put a wash on. I need to jump in, really need to get ready. Uh, I put a wash on. I need to jump in the shower. I've got all the things to do, guys. So, as much as I would like to sit here and chat your ears off for a little bit more, I'm gonna keep it moving today. So definitely keep engaging with me, guys. Let me know what you liked about today's episode and what you want to hear more of. I need you lot to engage with me and I will engage with you back. Come on, you know how it works and yeah, with that said, thanks for listening. Peace out, a-town down West side is the best side.

Speaker 1: 14:01

Do I believe that? I've got to think about that? I've got to think about that. But what I do believe is that wherever I'm at the vibe's out, wherever I think about that, I've got to think about that. But what I do believe is that wherever I'm at the vibe's at, wherever I'm at the vibe's at I say this every single week you guys know what time it is. Be the vibe that you want to see in the world. Be the vibe you want to experience. Be the energy that you want to experience. If the energy's off, check yourself. Is it me? Am I the problem? Because sometimes you are the problem, not you. Like message to myself. Sometimes I'm the problem. Do you know what I'm saying? But most of the time. I'm not. What can I say? I love you guys, bye.